Whatever you imagine, come wedding with us.

A campaign celebrating 25 million+ weddings planned on The Knot, brought to life through real couples, real themes, and timeless design.

Production partners: Director Alex Farnum, animator Arne Knudson (Giddy Machine), sound engineer John Buroker (HearBy)

We dove into the 2025 Real Wedding Study and uncovered trends that showcase just how personal and unique today’s weddings can be. From there, we chose six real couples with six unforgettable themes and turned them into iconic, shareable posters.

Poster design: Mike Hughes

The iconic posters and hero film became a flexible creative system, inspiring social, email, ads, and more. By translating real couples’ stories across formats, the campaign positioned The Knot as the ultimate wedding planning resource.

Come wedding with us

Whatever you imagine, come wedding with us.

A campaign celebrating 25 million+ weddings planned on The Knot, brought to life through real couples, real themes, and timeless design.

The iconic posters and hero film became a flexible creative system, inspiring social, email, ads, and more. By translating real couples’ stories across formats, the campaign positioned The Knot as the ultimate wedding planning resource.